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Brand Manager experienced in managing local and global brands

Myanmar

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What I'm looking for

Seeking a challenging role that leverages my brand management expertise to drive business growth and success, with a focus on data-driven insights and market analysis.

As a seasoned Brand Manager, I have successfully managed both local and global brands, with a proven track record of launching new products, executing consumer promotions, and developing marketing communication strategies across various media touchpoints. My expertise lies in driving brand growth and success, with a strong focus on data-driven insights and market analysis.

With a Master's degree in Digital Marketing from Royal Melbourne Institute of Technology, I possess a deep understanding of the digital landscape and its applications in marketing. My experience in managing top brands such as Vaseline, Citra, and O2 has equipped me with the skills to craft localized marketing strategies, lead cross-functional teams, and drive business results.

I am a results-driven professional with a passion for staying up-to-date with the latest marketing trends and technologies. I thrive in fast-paced environments and am committed to delivering high-quality results that exceed expectations.

Experience

Work history, roles, and key accomplishments

Performance Reporting Analyst

DollarsAndSense

Apr 2024 - Apr 2024 (0 months)

Oversaw and tracked the performance of social media campaigns for DollarsAndSense. Conducted competitor analysis and prepared reports on website performance using Google Analytics to inform future campaigns.

Social Media Management Google Analytics performance reporting Competitor Analysis Campaign Tracking

Brand Manager

Unilever Myanmar

Dec 2022 - Apr 2024 (1 year 4 months)

Managed the Vaseline brand, achieving significant growth and leading new product launches. Developed marketing strategies and conducted KOL campaigns to enhance brand visibility and engagement.

Brand Management Product Launch Marketing Strategy

UFLP (Marketing)

Unilever Myanmar

Dec 2020 - Dec 2022 (2 years)

Led marketing campaigns for various brands including Dove and Lifebuoy. Managed consumer promotions and brand activations, ensuring alignment with overall marketing objectives.

Campaign Management Brand Marketing Digital Marketing Market Analysis

Account Executive

Ogilvy and Mather

Sep 2019 - Dec 2020 (1 year 3 months)

Managed accounts for Telenor Myanmar, leading digital engagement campaigns and ensuring client satisfaction through effective communication and project management.

Account Management Digital Marketing Content Creation Client Management Campaign Analysis

Channel Development Intern

Japan Tobacco International

Aug 2017 - Dec 2017 (4 months)

Assisted in modern trade channel activities, collaborating with management to enhance merchandising strategies and improve product visibility in flagship outlets.

Trading Products Merchandise Customer Relationship Management Vendor Management POSM Alignment

International Business Intern

Japan Tobacco International

Mar 2017 - Jun 2017 (3 months)

Gained insights into various departments within the company, conducting market research and leading presentations on marketing opportunities and CSR projects.

Market Research Presentation Skills Team Collaboration Marketing