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Phương Nhã Đỗ Trần

@phngnhtrn

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Digital marketer at Hotel Link who grew blog traffic 173.9% and website inquiries 253.1% YoY.

Vietnam

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What I'm looking for

I’m looking for a Digital Marketer role at a place that can become a memorable milestone on my career path.

At Hotel Link, I own end-to-end digital marketing operations for a B2B SaaS platform serving hotels and OTAs across global markets. I produced multilingual content that grew blog traffic 173.9% and organic search 69.3% year over year, and contributed to growth in website inquiries and conversion rate.

At X-Profile, I built and managed a multi-channel social presence for an IT recruitment platform, including a career quiz campaign that generated 2,200+ completions and 786 registrations within one month. I also developed SEO content for Cherry Spa, growing its website to 450,000+ visits, and have worked across email marketing, HubSpot workflows, webinars, and performance reporting.

Experience

Work history, roles, and key accomplishments

Current

Global Content Specialist

Current

Hotel Link

Jun 2024 - Present (2 years 5 months)

Owned end-to-end digital marketing operations for a B2B SaaS platform serving hotels and OTAs across global markets. Scope expanded from content and SEO into CRM automation, campaign execution, event operations, and performance reporting.

- Produced multilingual blog content (EN/VI/PT/ES), growing blog traffic +173.9% and organic search +69.3% YoY
- Contributed to +253.1% growth in website inquir

Content Executive

X-Profile

Jan 2023 - Jan 2024 (1 year)

Built and managed multi-channel social presence for an IT recruitment platform targeting Vietnam's tech candidate community. Owned content strategy, community engagement, and campaign execution across all channels.

- Grew TikTok from 0 to 2,100+ followers with 213K video views; achieved 194.5K Facebook reach and 7.8K engagement
- Launched a career quiz campaign (xprofile.vn/itcareers) generating

Content Executive

Kitchen Store

Jul 2022 - Nov 2022 (4 months)

Managed social media content and website SEO for a kitchenware retail brand in Ho Chi Minh City.
- Researched and created content for Facebook fanpage, maintaining consistent posting schedule
- Wrote SEO product articles and news content for the brand website
- Updated and optimized product listings per management requirements

Freelance Writer

Cherry Spa

Dec 2019 - Jun 2021 (1 year 6 months)

Developed and executed a content and SEO strategy for cherryspa.vn, a Ho Chi Minh City beauty and spa brand.

- Grew website to 450,000+ visits, with multiple target keywords ranking on Google Page 1
- Planned content calendar and wrote SEO articles covering health, beauty, and skincare topics
- Managed website content and maintained consistent publishing schedule over 18 months

Content Writer

VMG, Inc.

Oct 2018 - Apr 2020 (1 year 6 months)

Produced SEO content at scale for brand websites in the health and lifestyle sector.
- Delivered 30 SEO articles per month across hoiphunu.vn and daugoiduoclieu.com
- Maintained consistent output, keyword targeting, and on-page SEO structure throughout the engagement