I'm a product designer who makes software products better, faster, more efficient, more profitable and more cost-effective. I deliver these products to users, clients and customers. My work results in the creation of best practices, increase in customers, seeing users achieve their goals, enhanced productivity and ultimately, business success.
I believe that UX is more than just discover, define, design, deliver. Profitable experiences come from strategies based on data, allowing design thinking to be baked in from the initial concept, and following through with compassion and empathy for personas and archetypes. My expertise in research and testing has been beneficial to Intel, McAfee, Daimler and Schwab. I provide guidance and recommendations on the implementation of data-driven design that aligns with the user's needs and goals.
