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peaceful mthiyane

@peacefulmthiyane

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BCom Marketing Management graduate skilled in digital marketing strategies.

South Africa

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What I'm looking for

I am seeking a role in a dynamic marketing team that values creativity and collaboration, offering opportunities for growth and innovation.

I am a BCom Marketing Management graduate with hands-on experience in digital marketing and social media management. My journey has equipped me with the skills to create targeted content and data-driven strategies that significantly boost brand visibility and engagement. I am proficient in tools like Canva and Microsoft Office, and I am fluent in both English and IsiZulu.

Currently, I am an intern at the University of Pretoria, where I lead the Notional Hours campaign as part of our digital marketing strategy. My efforts have contributed to a remarkable 54% increase in website traffic. I excel in designing branded visuals and capturing engaging content for various platforms, while also providing technical support for webinars. My previous roles have honed my ability to analyze data and create impactful marketing materials that resonate with diverse audiences.

I thrive in collaborative environments and am passionate about building relationships that foster innovative solutions. My goal is to leverage my skills and experiences to contribute to a dynamic marketing team, driving measurable outcomes and enhancing brand presence.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Communication Intern

Current

University of Pretoria- UPOnline

Feb 2025 - Present (5 months)

Took primary responsibility for planning and executing the Notional Hours campaign as part of the department’s digital marketing strategy. Write and publish content on the UPOnline WordPress site, including FAQs and internal communications, contributing to a 54% increase in website traffic (March–May).

Digital Marketing WordPress Canva Adobe Express Google Analytics Microsoft Teams Event Coordination Content Creation Social Media Management Photography

Marketing Intern

University of Pretoria- Disability Unit

Aug 2024 - Jan 2025 (5 months)

Launched and managed the Disability Unit's first Instagram account, growing the audience to 393 followers and significantly increasing student engagement. Designed visually accessible and inclusive social media content using Canva, and scheduled posts across Instagram and Facebook to promote events and raise disability awareness.

Social Media Management Instagram Canva Event Planning Data Analysis Microsoft Excel Customer Service Inclusión Content Creation

Social Media Intern

Oigetit

Jul 2024 - Aug 2024 (1 month)

Created and posted engaging Facebook content daily to promote OIGETIT’s fake news filter across global markets. Maintained a keen awareness of current events and pop culture to identify shareable content relevant to target audiences.

Social Media Marketing Current Events Global Marketing Content Strategy Digital Marketing Communication Trend Analysis

Content Creation and Digital Marketing Externship

Extern

May 2024 - Jun 2024 (1 month)

Conducted SEO and keyword analysis using SEMrush, improving online visibility and search rankings. Authored three SEO-optimized blog posts leveraging AI content generation tools, driving audience engagement.

SEO Keyword Research SEMrush Digital Marketing Keyword Ranking

Education

Degrees, certifications, and relevant coursework

University of Pretoria

Bachelor of Commerce Honours, Tourism Management

Currently pursuing a Bachelor of Commerce Honours specializing in Tourism Management. This program builds upon foundational knowledge in commerce with a focus on the tourism sector.

University of Pretoria

Bachelor of Commerce, Marketing Management

Activities and societies: Relevant coursework: Market Research, Integrated Marketing Projects, and Personal Selling and Account Management

Completed a Bachelor of Commerce in Marketing Management, gaining expertise in market research, integrated marketing projects, and personal selling and account management. This coursework provided a strong foundation in marketing principles and practices.