Open to opportunities

Paulo Cézar Viana de Souza

@pauloczarvianadesouz

Message

I turn complex business content into clear, strategic, visually compelling presentations for executive audiences.

Brazil

Message

What I'm looking for

I'm looking to create strategic, visually compelling presentations that help business audiences understand complex ideas, engage with content, and make better decisions.

At Way Design, I've led presentation strategy and production for B2B clients since 2015, turning complex business, technical, commercial, and institutional content into clear corporate decks.

I manage projects end-to-end—from briefing, content analysis, and narrative development through design, revisions, quality control, and final delivery. My work combines PowerPoint expertise, visual storytelling, information hierarchy, typography, and brand consistency to support understanding and decision-making.

Earlier, I built client relationships, partnerships, events, and commercial opportunities at Beon Design, Documentar, and World Trade Center Business Club Belo Horizonte. I bring 15+ years of strategic communication experience and continuously use new design technologies and AI tools to improve creative workflows.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Way Design

Jul 2015 - Present (11 years 2 months)

Founded and lead a strategic communications and presentation design business serving corporate clients. Manage projects end-to-end from client briefing through design, production, and delivery.

Presentation Design PowerPoint Visual Storytelling Strategic Communications Project Management Client Communication Brand Consistency Data Visualization AI Tools

Director of New Business

Beon Design

Jul 2014 - Jul 2015 (1 year)

Identified and developed new business opportunities with corporate clients, managing relationships from prospecting through delivery. Collaborated with creative teams to translate client needs into effective solutions.

Business Development Client Management Proposal Development Negotiation

Marketing & Relationship Coordinator

Documentar

Feb 2014 - Jul 2014 (5 months)

Planned strategic guidelines for internal communications and developed an employee engagement plan. Implemented a structured client relationship policy to strengthen engagement and retention.

Internal Communications Marketing Strategy Client Relationships Employee Engagement

Events & Relationship Manager

World Trade Center Business Club Belo Horizonte

May 2013 - Jan 2014 (8 months)

Managed the Events and Relationship departments of an executive business community, supporting member engagement and corporate programming. Developed the strategic plan for the annual events calendar and managed sponsor relationships.

Event Management Relationship Management Strategic Planning Sponsorship Business Development

Sales Supervisor

World Trade Center Business Club Belo Horizonte

Aug 2012 - Apr 2013 (8 months)

Supervised a commercial team within a Young Executive Development Program, guiding sales processes and performance evaluation. Organized recruitment and selection processes for the program.

Sales Management Team Leadership Recruitment Performance Evaluation

Account Manager

World Trade Center Business Club Belo Horizonte

Jan 2012 - Jul 2012 (6 months)

Managed direct relationships with executives from leading companies, developing expertise in CRM, negotiation, and account management. Supported identification of new business and partnership opportunities.

CRM Negotiation Account Management Business Development Relationship Management

Committees & Events

World Trade Center Business Club Belo Horizonte

Mar 2011 - Dec 2011 (9 months)

Organized corporate events and business meetings, managed stakeholder follow-up, and coordinated content related to committees and business initiatives.

Event Organization Stakeholder Management Content Coordination