Paula Freitas Martinho

A creative studio exploring thoughtful digital design and intentional creative living (online and offline).
Designing for hearts and minds through connection and co-creation, my work spans:
→ Authentic branding
→ Compelling copywriting
→ Sustainable web design
→ Relevant digital strategy

After four years at IPS as a Comms/Digital Marketing Specialist & Web Designer, I made an exciting transition to UX/UI Design. In my current role, I’m responsible for designing the interface of the HORUS 360º iOMS (Offender Management System). My primary goal is to enhance usability and create an intuitive user experience that supports the system's functionality.

Being part of the IPS Communications and Marketing team means that I am bringing my toolset to help with the development and implementation of the Digital Marketing strategy — while crafting stories to ensure that the organization has a strong digital presence, a solid reputation, and also nice design assets.

Main tasks:
• Design and build websites in WordPress;
• Design promotional materials for

Studied multimedia productions, strategic planning, brand management, and content marketing, with a specialization in UX/UI design covering user research, prototyping, and creative strategy.

This course prepared me to work with multimedia productions, strategic planning, brand management and content marketing by creating taglines, copywriting, planning social media content, structuring video scripts and storyboards, as well as writing articles and blogging.

Moreover, the specialisation in UX/UI Design triggered my passion for user-centred design and usability principles. It helped me

• Design pages for the mobile app and dashboards for the website;
• Plan, prepare and conduct user testing;
• Make a Conversion Rate Optimization Report.

After a period of volunteering at Teen Challenge Portugal, I moved to Denmark to accomplish a personal goal of living and studying abroad.

During the two years that I lived in Denmark, I managed to be a full-time Multimedia Design student at Business Academy Aarhus and a part-time worker. I became a skilled dishwasher at the fast-paced kitchen of Gäst Restaurant (Scandic Hotel), in Aarhus.

Full-time volunteer at Teen Challenge Portugal using my interpersonal skills to serve the community.

My main task was to answer customers via phone and e-mail, addressing doubts and concerns about our client service, helping travellers to better experience their bookings. Escalate calls appropriately and provide to customers a friendly, personal, and positive experience by evaluating their needs and determining best options. In this role, I was responsible to manage time efficiently, as well as p

Handling, analyzing and interpreting data in a digital platform for a multinational client, according to their business processes and policies with key goal of improving user experience, identifying gaps and developing methods for a more effective implementation of said processes and policies, optimizing both workflow and accuracy in project-oriented tasks.

Wrote news and articles for the website and paper edition, covering politics, health, education, business, science, technology, and lifestyle.

In the first three months of the internship, at the Politics section, I wrote news for the website. From February I was included in the Society team and started writing news and articles — for the website and the paper edition — about health, education, business, science, technology, and lifestyle. Main activities developed during the internship: reading news; searching information on the Internet

Multimedia Design and Communication degree with a specialization in UX/UI Design, covering user research, interface design, and creative strategy.

Bachelor's degree in Communication and Media Studies from the School of Social and Political Sciences.