Paula Bethonico

At NOBA Ventures, an innovation consultancy working with corporations and entrepreneurs, I am the Design & Product Lead. My role involves coordinating and executing both digital and physical solutions that tackle real-world problems and support corporate initiatives. My responsibilities include product definition, brand strategy, and performance strategies. I’m deeply involved in the agile design

At The Colvin Co., a startup revolutionizing the online flower market in Southern Europe, I’ve been part of a dynamic team since its inception in 2016. My contributions here have centered around enhancing the customer experience and streamlining the delivery process, ensuring that we maintain our promise of delivering fresh flowers within 48 hours across Spain.

In my role at Presentaciones, an agency specializing in corporate communication and strategy, I’ve worked with high-profile clients like Coca-Cola, La Caixa, Mattel, Diversey, Sika, Grupo Abertis, Maxxium, and PPG. My focus here has been on developing and implementing effective communication strategies that resonate with our diverse clientele, ensuring their messages are delivered with impact and

At Hardy Design, a graphic design studio in Belo Horizonte, Brazil, I served as a Senior Graphic Designer. My role involved creating visually appealing designs for a wide range of clients across various industries. I worked with software such as Figma, Photoshop, Illustrator, InDesign, Sketch, and Invision to bring my design ideas to life.

As the Senior Art Director at RC Comunicação, a comprehensive communication agency in Brazil, I led the design department. The agency’s portfolio spans a diverse range of sectors including governmental, telecom, FMCG, automobile, construction, and education. In this role, my responsibilities included overseeing the creative direction of projects, managing a team of designers, and ensuring that our