Looking for a job

Nina Tady

@ninatady

I lead enterprise customer experience transformation, journey strategy, and insight-led growth across international markets.

Austria

Message

What I'm looking for

I'm looking to lead customer experience and product transformation work where customer insights, data, and cross-functional collaboration shape better journeys, stronger loyalty, and measurable business outcomes.

At A1 Group, I lead customer journey and product experience strategies across seven markets, shaping CX KPIs, voice-of-customer analysis, segmentation, benchmarking, and omnichannel engagement.

Previously at Oliver Wyman, I built customer experience, product strategy, and marketing transformation frameworks for global financial services and telecommunications clients. I developed churn prediction models, satisfaction measurement systems, and next-best-offer algorithms to strengthen retention and loyalty.

Across Vivacom, Avon, and A1 Bulgaria, I’ve redesigned journeys, embedded customer feedback governance, led research and analytics, and delivered data-driven marketing initiatives that supported satisfaction improvements and double-digit revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Customer Experience Lead

Current

A1 Group

Sep 2023 - Present (3 years)

Lead customer journey and product experience strategies across 7 markets, defining CX KPIs and governance frameworks. Conduct customer segmentation, competitor benchmarking, and VOC analysis to inform product roadmaps.

Customer Experience Strategy Customer Journey Mapping NPS CSAT VOC Analysis Competitive Benchmarking Martech Omnichannel Data Analysis Cross functional Leadership

Strategy & Marketing Consultant

Oliver Wyman

May 2021 - Aug 2023 (2 years 3 months)

Built and executed 360° customer experience, product strategy, and marketing transformation frameworks for global clients. Developed churn prediction models and next-best-offer algorithms, driving measurable improvements in retention and loyalty.

Customer Experience Product Strategy Marketing Transformation Churn Modeling Next Best Offer Industry Research Stakeholder Management Change Management

Customer Experience Manager

Vivacom

May 2017 - Apr 2021 (3 years 11 months)

Redesigned customer experience strategy end-to-end, leveraging competitive benchmarking, VOC analysis, and behavioural insights. Introduced structured customer feedback loops and established governance processes for CX programmes.

Customer Experience Strategy Competitive Benchmarking VOC Analysis NPS Customer Feedback Governance Process Improvement

Campaign Planning Lead

Avon

May 2013 - Apr 2017 (3 years 11 months)

Directed product marketing strategy including offers, portfolio management, pricing, and 360° activations across the Balkan region. Managed end-to-end campaign planning and execution, delivering double-digit growth.

Product Marketing Portfolio Management Pricing Campaign Planning Omnichannel Activation Data Driven Marketing Consumer Engagement Revenue Growth

Head of Department: Reporting, Analysis & Research

A1 Bulgaria

Nov 2006 - Apr 2013 (6 years 5 months)

Managed the research and analytics function, delivering actionable insights for strategic planning and executive reporting. Led customer segmentation initiatives, experience design projects, and rebranding programmes.

Research Analytics Customer Segmentation Experience Design Competitor Research Executive Reporting Data Driven Decision Making