Looking for a job

Parinita04 Agrawal

@parinita04agrawal

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I shape distinct brand voices and conversion-focused content across campaigns, web, social, and performance ads.

India

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What I'm looking for

I'm looking for freelance or full-time opportunities at the intersection of content and brand strategy, where I can shape positioning, build distinctive brand voices, and carry campaign ideas through to high-performing execution.

I'm currently at SysAdvise, a creative branding agency, where I co-strategize brand positioning and campaign direction for client brands. I translate positioning into moodboards, content concepts, and a distinct voice across every touchpoint.

I write website copy, social content, scripts, blogs, and Meta ad copy for lead-generation and conversion-focused campaigns. I also build content calendars aligned with performance marketing goals and use AI tools to accelerate drafting and ideation while protecting each client's voice.

Previously at Havells Lighting LLC, I developed content ideas and strategy to build brand visibility, wrote and scheduled cross-platform posts, and produced press releases and articles. I analyzed social metrics and performance reports to refine content strategy and improve engagement.

My work also includes awareness content for Kukkoo Foundation, communications for The Economic Society, and CSR and environmental content for Marpu Foundation. I'm open to freelance and full-time work at the intersection of content and brand strategy.

Experience

Work history, roles, and key accomplishments

Current

Writer & Brand Co-Strategist

Current

SysAdvise

Jan 2026 - Present (8 months)

Co-strategize brand positioning and campaign direction for client brands, translating strategy into moodboards and content concepts. Write and direct social content, website copy, scripts, and blogs, and build social media calendars aligned with performance marketing goals.

Brand Strategy Positioning Creative Direction Brand Campaign Concepting Copywriting Scripting Blogging AI Content Tools

Current

Content Writer (Volunteer)

Current

Kukkoo Foundation

Aug 2023 - Present (3 years 1 month)

Write content and support awareness campaigns for a student-led NGO focused on menstrual health and free pad drives.

Content Writing

Content Executive

Havells Lighting LLC

Jul 2024 - Apr 2025 (9 months)

Developed content ideas and strategy to build brand visibility, wrote and scheduled posts across platforms, and produced press releases and articles. Analyzed performance reports and social media metrics to refine content strategy and improve engagement.

Content Strategy Social Media Management Article Writing Performance Analysis