At FERMAT (Innointel), I built and A/B-tested 30+ landing pages for 50+ US clients, using performance data to improve page effectiveness and conversion outcomes.
I analyze CTR, bounce rate, conversion rates, and other campaign metrics with Excel and Google Analytics to identify trends and support performance optimization. I also use SQL to query and validate structured datasets.
I create Power BI dashboards and weekly performance reports to make campaign and operational metrics easier to monitor. In my Coffee Sales Analysis & Interactive Dashboard project, I cleaned sales data and built an interactive Excel dashboard to explore sales trends and product performance.
