Oscar Alexander Garcia Bernal

- Lead design strategy and the creation of complex end-to-end (0→1) flows for a B2B/B2C event management platform, collaborating closely with engineering to secure a scalable MVP.
- Reduced screen creation and iteration time by 66% (from 3 hours to 1 hour) by defining and evolving a robust Design System, implementing a three-level tokenization system (Primitives, Semantics, and Components) under W

- Create and manage spaces for UX, Product, and Design leaders to share insights, bringing together top industry talent to drive innovation.
- Partner with interdisciplinary design and engineering teams to explore, validate, and develop digital solutions, applying systems thinking and research-driven methodologies.
- Drive research and innovation initiatives focused on UX/UI and emerging technolog

- Redefined the experience of a logistical e-commerce platform for SMBs by actively integrating Artificial Intelligence (Claude and Gemini) and vibecoding methodologies into the daily design and development workflow.
- Managed the architecture and deployment of a fully functional store for a 15-product catalog with Shopify CLI integration and a Bold payment gateway, optimizing the interface in rea

- Conceptualized and designed a P2P/B2B platform to centralize audiovisual props rental, applying Value-Based Engineering frameworks (IEEE 7000).
- Achieved a 69% overwhelming preference score toward the centralizing model after leading two rounds of qualitative research (HCD interviews and focus groups) with over 50 industry professionals.
- Designed sitemaps, user flows, and high-fidelity protot

- Led the redesign of the omnichannel claims and assistance process for a base of over 5 million active clients, applying deep qualitative research (phenomenological workshops and C-level stakeholder interviews).
- Optimized the end-to-end claims flow by integrating API-driven queries with the Salesforce CRM and the financial ERP Vlocity, eliminating repetitive manual data entry and drastically re

- Led educational workshops and sessions centered on human behavior, critical thinking, and civic engagement.
- Designed group dynamics and guided individual growth initiatives to foster highly collaborative learning environments.
- Developed strong capabilities in leadership, active listening, and behavioral analysis foundational skills now leveraged in user research and user-centered design (UCD

During my training, I explored how to transform human needs into functional solutions through design. I participated in research and innovation projects related to UX/UI and emerging technologies, strengthening my analysis, creativity, and systems thinking skills. This experience consolidated my interest in designing digital experiences that combine logic, empathy, and purpose

Sep 2026

Dec 2025

May 2024

Technical training focused on understanding computer systems, tech support, and problem-solving. This learning allowed me to develop a solid foundation in structured thinking and communication with technical teams, later facilitating my transition toward experience and digital product design.