I've designed enterprise and consumer products for OBSS, Firefly, IBM iX, FJORD, and Commencis across banking, fintech, mobility, telecom, and digital services.
At Firefly, I owned end-to-end design for advertiser, operations, and driver products. I simplified driver onboarding and support flows, contributing to 7,000+ registrations in the first month and a 35% increase in average driving hours, while improving workflows supporting 30% sales growth.
At OBSS, I set design direction across enterprise products and end-to-end projects from research through launch. I've introduced AI-assisted workflows and built shared component libraries and design token architecture to improve consistency and design-to-development efficiency.
I'm a hands-on individual contributor who turns complex workflows into clear product experiences, partners closely with product and engineering, and raises the quality bar across multi-product environments.
