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Om Deshmukh

@omdeshmukh1

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Performance-focused Digital Marketing Executive driving qualified leads through Meta and Google Ads.

India

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What I'm looking for

I’m looking for a role where I can run performance marketing for lead generation and growth—optimizing Meta and Google Ads with testing, analytics, and creative collaboration, while continuously improving CPL, CTR, and conversion results.

I’m a Digital Marketing Executive with 1 year of experience in performance marketing, paid advertising, and social media management. I’ve managed ₹5L+ in advertising budget across Meta Ads and Google Ads while using data-driven strategies to generate 3,500+ qualified leads.

I focus on campaign optimization through audience targeting, remarketing, and A/B testing on creatives, ad copy, and targeting. I monitor CTR, CPC, CPM, CPL, and conversions using Google Analytics and Google Data Studio to continuously improve efficiency.

I also strengthen campaigns with content strategy and creative collaboration—working with designers and content creators to build high-performing ad creatives. I enjoy building growth foundations end-to-end, including Shopify store setup and marketing support that drives traffic and customer acquisition.

Experience

Work history, roles, and key accomplishments

Digital Marketing Executive

Magicroast Qoffee Pvt Ltd

Dec 2024 - Dec 2025 (1 year)

Planned and managed Meta Ads and Google Ads campaigns for lead generation, traffic, and brand awareness. Built audience segments and remarketing campaigns, ran A/B tests, tracked CTR/CPC/CPM/CPL and conversions in Google Analytics and Google Data Studio, and prepared performance reports and optimization recommendations.