At Barq, I built the micro-lending business end to end and led the cross-functional effort that secured the group’s SAMA micro-lending license. I own the lending product roadmap and strategy, and define features, pricing, and digital-first customer journeys.
At Easypaisa Digital Bank, I launched BNPL for mobile-wallet customers and led EasyCash, its flagship nano-loan product, introducing the bank’s first credit scoring model. I also integrated lending platforms with a credit decision engine and managed Pakistan’s first instant payment system program, SBP RAAST.

