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Olena Somova

@olenasomova

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I build reliable surveys and turn research data into actionable insights.

Canada

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What I'm looking for

I'm looking to deepen my research and analytics practice by learning new methods and tools, improving survey and data workflows, and contributing to effective data collection and actionable insights.

I've programmed more than 500 questionnaires and delivered reliable data collection solutions across quantitative research, survey programming, and analytics.

At Hotspex, I program and script surveys in Forsta and Alchemer, troubleshoot technical issues, conduct QA, and improve UX and administrative processes through automation.

At Elevator Research Services and Kantar Group, I analyzed and cleaned data using SPSS, Excel, and Singularity, creating tables, charts, statistical tests, and weighted analyses. I also developed syntaxes and macros that accelerated repetitive tabulation work by up to 60%.

Previously at 4Service Group, I led programming and data-processing work, built 30+ Power BI reports using Power Query and SQL, and trained team members. My work spans CATI, CAPI, CAWI, TURF, MaxDiff, Conjoint, cross-tabulations, and survey QA.

Experience

Work history, roles, and key accomplishments

Survey Architect

Hotspex

Nov 2024 - Nov 2025 (1 year)

Programmed and scripted surveys using Forsta and Alchemer, troubleshooting technical issues and conducting QA. Recommended UX optimizations and collaborated on innovative methodologies.

Forsta Survey Programming Debugging QA UX Optimization Documentation Automation

Survey Programmer / Data Analyst

Elevator Research Services

Jan 2023 - May 2024 (1 year 4 months)

Programmed 50+ questionnaires using Sawtooth, QFlux, and Alchemer, and processed data arrays ensuring 100% data quality. Analyzed data with SPSS, Excel, and Singularity, developing syntaxes and macros to streamline tabulation.

SPSS Excel Singularity Data Processing Macros

Deputy Head of Programming and Data Processing Department

4Service Group

Dec 2019 - Dec 2022 (3 years)

Programmed 500+ questionnaires for CATI/CAPI/CAWI using SurveyMonkey, DigSee SURE, and Confirmit, and processed data arrays ensuring 100% data quality. Analyzed data with SPSS and Excel, created 30+ Power BI reports, and trained new hires.

SurveyMonkey DigSee SURE Confirmit SPSS Excel Power BI Power Query SQL Data Processing Bivariate Analysis Jaccard Index Training

Data Analyst

Kantar Group

Apr 2022 - May 2022 (1 month)

Processed data arrays and analyzed data with SPSS, ensuring 100% data processing quality. Developed syntaxes to streamline repetitive tabulation tasks, improving efficiency by 40%.

SPSS Data Processing

Senior Researcher

Smartpoll

Jan 2019 - Nov 2019 (10 months)

Constructed research routes and coordinated interviewers and auditors. Programmed 50+ questionnaires using Collect, processed data arrays, and analyzed data with SPSS and Excel, creating 40+ PowerPoint reports.

Collect SPSS Excel Data Processing PowerPoint Research Coordination