Obianuju Ofili

Spearheaded a product design overhaul that improved Customer Satisfaction Score by 25% and increased feature adoption. Led data-informed design across critical user flows using qualitative/quantitative research and A/B testing.

Architected the foundational brand identity system, including visual architecture, brand direction, signature color palettes, and premium brand assets. Engineered bespoke patterned prints and custom textile layouts for the luxury bespoke scarf line.

Directed end-to-end product strategy and delivery from concept to launch, designing UX across 100+ mobile and web screens. Designed core learning features including a goal-based course recommendation engine and timestamped lecture note taking system, and built a modular, scalable design system.

Provided end-to-end UX/UI design to turn the organization’s social mission into a responsive, user-centered landing page concept. Designed layout, visual hierarchy, and strategic messaging to support community involvement and fundraising.

Delivered a high-priority product redesign over a 2-month timeline, increasing active user engagement by 20% and improving onboarding completion rates. Conducted user research to create wireframes and high-fidelity prototypes while using an existing scalable design system aligned to accessibility standards.

Led the end-to-end digital execution and launch of a Shopify e-commerce storefront, optimizing the user journey for sales conversion and visual integrity. Produced daily marketing assets and custom motion graphics to improve audience interaction and campaign retention.

Built foundational brand communication strategy and multi-format marketing collateral to maintain cross-platform visual consistency. Created pitch decks across PDF, Canva, and video motion graphics to support external funding efforts.

Supported an edtech product squad by integrating user research and feedback loops into user flows and structural wireframes. Applied regional accessibility standards to communicate design choices that help bridge educational gaps.

Bachelor of Engineering in Electronic and Computer Engineering at the University of Nigeria, Nsukka (completed 2024).