Obasola Orefuye

OO

Open to opportunities

Obasola Orefuye

@obasolaorefuye

Brand Partnerships and Influencer Marketing Manager, driving growth through strategic collaborations.

What I'm looking for

I’m looking to lead brand and creator partnerships—own outreach, negotiations, and influencer campaign execution—so teams deliver measurable visibility, value, and long-term results, with strong communication and collaboration.

I’m a Partnerships and Brand Collaboration Manager with over four years of experience building relationships, managing campaigns, and supporting growth across media, lifestyle, and entertainment-focused projects. I lead brand outreach, handle negotiations, develop partnership concepts, and manage full cycles of collaborations between brands, creators, and project teams.

At Moxy Management and Malc Agency, I coordinated and managed influencer marketing campaigns end to end—from creator selection and briefing to content delivery and post-campaign tracking. I’ve also designed influencer strategies, created content strategy outlines for talents, and maintained clear, consistent communication to streamline delivery and align expectations.

Some of my proudest outcomes include securing a brand partnership three weeks into my role (earning management commendation) and driving customer engagement through strong branding and event planning with high service quality. I’m focused on creating partnerships that drive visibility, value, and long-term results through strong strategy, coordination, and operations management.

Experience

Work history, roles, and key accomplishments

MA

Current

Head of Operations, Influencer Talent

Current

Malc Agency

Jan 2021 - Present (5 years 5 months)

Led operational activities and influencer strategy development to help brands meet campaign goals, and managed end-to-end partnership cycles from outreach and pitching to negotiation and delivery. Built partnerships with brands including Lulus, Ray-Ban, Mugler, and Dr. Martens, and created content strategy outlines to improve awareness and engagement.

Operational Leadership Outreach Negotiation Content Strategy

MM

Current

Brand Partnerships Coordinator

Current

Moxy Management

Coordinated influencer marketing campaigns by managing creator and brand partnerships from selection and briefing through content delivery and post-campaign tracking. Maintained consistent communication across creators and internal teams to ensure expectations were met and collaborations ran on time.

Influencer Marketing Brand Partnerships Creator Outreach Campaign Coordination Partnership Management Campaign Tracking

MA

Junior Account Manager

Mabatpro Experiential Marketing Agency

Sep 2018 - Aug 2019 (11 months)

Coordinated experiential marketing campaigns and strengthened branding initiatives, increasing customer satisfaction by over 25% within six months. Managed internal and external teams for project execution and supported brand visibility and sales through event planning and customer-centric service delivery.

Experiential Marketing Event Planning Account Management Team Coordination Client Relationship Management Customer Satisfaction Campaign Execution

Education

Degrees, certifications, and relevant coursework

BU

Babcock University

Master of Science, Mass Communication (PR and Advertising)

Pursuing/earned a Master of Science in Mass Communication (PR and Advertising).

CU

École Professionnelle La-Cité Université

Bachelor of Science, International Relations

Grade: Second Class Upper Division

Earned a Bachelor of Science in International Relations, graduating with a Second Class Upper Division.

Tech stack

Software and tools used professionally

Gmail

Rollout

Google Workspace

Ray

Outlines

Increase

Jan

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