At Fiverr, I develop original visual concepts from client briefs and create illustrations, character concepts, portraits, and mixed-media artwork. I take projects from visual exploration through revisions and final delivery.
For EMBOHAW, an independent fashion brand project, I developed its creative direction and visual identity around embroidery, craftsmanship, and contemporary fashion. I designed and refined the logo and identity system, exploring an embroidered turtle-shell-inspired concept.
At Choco Treats, I create promotional graphics, menus, product photography, illustrated content, and short-form videos for brand campaigns. Social media content helped generate the brand's first customer orders within the first month.
My work also includes video editing at Zii Studio and independent filmmaking and YouTube projects. I'm currently studying Software Engineering at Virtual University of Pakistan and exploring the intersection of design, technology, animation, and storytelling.
