Noor-ul-ain User

I’m a results-driven Business Data Analyst with a Bachelor’s degree in Business Data Analytics (CGPA 3.54/4.0). I specialize in turning complex datasets into actionable insights for user growth, business performance, and strategic decision-making.

Through a Deloitte DataAnalytics Job Simulation, I strengthened my end-to-end workflow in data cleaning, analysis, and visualization to derive business recommendations. In my Business Analyst capstone with SSGC & COMSATS University Islamabad, I translated LMS stakeholder needs into functional specifications, built KPI frameworks and Tableau dashboards for training effectiveness and compliance, and delivered HR analytics insights to support workforce development decisions. As an Administrative and Data Intern at Khawaja & Sons, I streamlined reporting workflows and improved operational record accuracy by 20% while creating Excel templates adopted by 3 departments.

I also build project-grade analytics and ML solutions: a marketing analytics pipeline analyzing 50,000+ customer touchpoints (with channel ROI, CAC, and conversion insights), and HR dashboards for hiring ROI and timeto-hire bottleneck analysis (including a 22% reduction opportunity). With ML/AI work, I’ve developed promotion/performance classification pipelines (85%+ accuracy), used K-Means segmentation on 14,000+ employee records, and applied LSTM and Word2Vec to create a skills ontology from 10,000+ job descriptions and resumes—so HR teams can benchmark candidates against role requirements.