Nolungelo Tshabangu

Combines digital marketing and technology training with coordination and administration of an Innovation Hub, working with students, educators, businesses, and community partners. Responsibilities include project coordination, stakeholder engagement, event coordination, and programme delivery.

Generated leads and marketing materials, managed blogging and website content, and developed Google Ads campaigns and site maps to attract clients and foster business growth.

Developed and implemented B2B marketing systems covering branding, traditional marketing, and digital marketing with a focus on LinkedIn content and lead generation. Created lead magnet systems that supported client acquisition and helped onboard more than five clients across different services.

Managed Facebook and LinkedIn marketing across organic content, paid advertising, recruitment campaigns, and community engagement. Campaigns reached 16,896 people, generated 24,037 impressions, and started about 100 messaging conversations in a week; two months of social media management generated 31,467 Facebook views and 1,376 engagements.

Managed digital marketing and supported artists and creatives with social media, photography, videography, audio production, and graphic design. Grew the hub's audience by approximately 60% through community networking and digital and traditional marketing activities, and coordinated events from planning to execution.

Developed skills in market research, consumer behaviour, and understanding customer needs. Strengthened ability to use audience insights to inform marketing decisions and strategy.

Developed practical skills in project planning, coordination, and delivery. Strengthened ability to manage timelines, resources, stakeholders, and project objectives effectively.

Strengthened leadership, communication, and decision-making skills. Developed a practical approach to leading people and managing challenges.

Developed practical skills in digital marketing, e-commerce, and online customer engagement. Strengthened ability to plan and apply digital marketing strategies.

Built a strong foundation in digital skills and technology. Developed practical skills that began digital marketing and technology education.