At MobiKwik, I design motion-driven product flows across UPI, loan, and investment journeys, including interactive experiences, loaders, and success states. I use state-machine architecture with Rive and Lottie to create scalable interactions and support developer handoff.
At Lenskart, I designed and launched an in-app ruler feature that enabled 95% accurate frame measurements and reduced returns by about 18%. I also designed conversational flows for AI-assisted experiences and built a framework for interactive prototypes and app animations.
At MilkBasket, I developed a motion design system and interaction guidelines for the consumer app, and created in-app monetization motion creatives that contributed to a 20% increase in campaign CTR. Earlier, at Blinkit, I contributed to the Grofers-to-Blinkit rebranding through visual design systems, animations, and motion-led assets.
