mathi Vanan

Led a brand refresh initiative with external agencies, building scalable visual systems across web, campaigns, and digital touchpoints. Supported PLG growth for WizStudio through landing pages, emailers, and performance creatives, generating 100+ demo bookings.

Designed A+ content, PDPs, and Shopify pages for 20+ brands, leading rebranding initiatives and optimizing conversion-focused assets for better ROI.

Led Shopify storefront launch and UX improvements, enhancing mobile experience, conversion journeys, and product storytelling. Contributed to revenue growth from ~$5K to ~$100K/month through conversion-focused design execution.

Designed automation-driven SaaS tools for Amazon, Walmart, and Target marketplaces, simplifying advertising workflows through campaign management, bidder automation, analytics, and revenue optimization systems. Contributed to onboarding 30+ brands and supported platform growth toward ~$400K ARR.

Built scalable UI systems and design libraries for a PLG-based virtual event platform, improving design consistency and accelerating product delivery. Collaborated with engineering using Figma and Storybook to streamline handoffs.

Co-founded the platform and led end-to-end product design and branding, launching the MVP within 3 months. Worked with 500+ photographers to refine workflows and validate product direction.

Designed product UI/UX and scalable visual systems from scratch, contributing to platform growth and reaching 1M+ downloads within one year. Supported user acquisition and engagement initiatives through product and marketing design.

Produced motion graphics, explainer videos, and marketing creatives for digital campaigns and product communication.

Pursued a Bachelor of Science in Multimedia and Animation, focusing on design and creative technologies.