Open to opportunities

Niky Coppola

@nikycoppola

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Marketing intern with hands-on CRM, loyalty analytics, and event experience across multinational environments.

Italy

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What I'm looking for

I’m looking for a junior or internship position in marketing where I can apply hands-on work in CRM, loyalty analytics, and event support, and grow within a team that values structured execution and continuous improvement. I’m open to relocation to Milan.

I’m a Master’s student in Strategic Management and Marketing, with hands-on experience in marketing, CRM, events, and loyalty across multinational environments. As a Loyalty Intern at Philip Morris Italia srl, I supported technical developments and web site maintenance using Scrum, including opening ticket, backlog refinement, sprint planning, and UAT tracking.

I also manage loyalty KPI and NPS reporting with Excel, PowerBi, and Google Analytics, and handle instruction reporting using Power Point and Canva. In CRM and community management, I lead internal communications and engagement activities for IQOS Club, support technical follow-up and resolution, and contribute to analytics and website updates for promotions, products launches, and catalog management.

Experience

Work history, roles, and key accomplishments

Current

Loyalty Intern

Current

Philip Morris Italia Srl

Jan 2023 - Present (3 years 6 months)

Supported loyalty operations for IQOS Club, including CRM/community management, internal communications, and reporting of loyalty KPIs and NPS. Contributed to technical website maintenance and tracking using Agile/Scrum practices and supported updates such as A/B testing and catalog management.

Scrum Agile Ticket Management Sprint Planning NPS Excel Power BI Google Analytics PowerPoint Canva Reporting CRM Community Management Internal Communications A B Testing Website Maintenance Catalog Management UAT

Event Planning Assistant

Made Officina Creativa

Jan 2022 - Jan 2022 (0 months)

Assisted with the planning and organization of projects and events, supporting communication with suppliers and customers. Contributed to social media content creation and used tools such as Canva and WordPress.

Event Planning Supplier Coordination Customer Care Social Media Content Creation Canva Google Ads Google Analytics WordPress Communication Skills

Digital Marketing Intern

University of Bologna Alma Technology

Jan 2019 - Jan 2022 (3 years)

Provided support for digital content strategy and marketing initiatives, including engagement mechanics and social media activities. Worked on website monitoring and optimization using Google Ads, Google Analytics, and Search Console.

Digital Content Strategy Social Media Website Optimization Google Ads Google Analytics Google Search Console

Education

Degrees, certifications, and relevant coursework

University of Bari

Master of Science (MSc), Strategic Management and Marketing

2024 -

Activities and societies: Erasmus+ Program in France (Lille) for 6 months; marketing and CRM/community management activities supporting IQOS CLUB.

MSc candidate in Strategic Management and Marketing, with experience applying CRM and community management practices. Includes reporting and strategic marketing support for IQOS CLUB, with a 6-month Erasmus+ period in Lille.

University of Bologna

Postgraduate degree, Digital Content Strategy

2022 - 2023

Postgraduate degree in Digital Content Strategy focused on engagement mechanics and digital marketing/social media activities.

University of Bologna

Bachelor’s Degree, Tourism Economy

2019 - 2022

Bachelor’s degree in Tourism Economy with training in website realization and monitoring/optimization using Google Ads, Google Analytics, and Search Console.