Nikita Kaushal
@nikitakaushal
Digital Marketing Executive specializing in technical SEO and paid media performance that drives measurable ROI.
What I'm looking for
I’m a Digital Marketing Executive with 3+ years of experience driving technical SEO, on-page optimization, and paid media performance (Google Ads, Meta Ads) for 10+ client and brand accounts. I turn GA4, Search Console, SEMrush, and Ahrefs data into ROI-focused recommendations that improve organic rankings and session quality.
I build SEO playbooks and documentation that teams actually use for enablement and consistent execution. From keyword research to content optimization and SEO audits, I focus on practical changes that strengthen crawlability, indexing, and search visibility.
I’ve managed campaigns independently across remote, cross-time-zone teams—directing both performance and social content calendars while coordinating with content and digital teams to ensure SEO recommendations land in briefs and workflows. I also create stakeholder-ready dashboards and ROI reports to support budget and creative decisions.
Right now, I’m expanding into AEO/GEO and AI-assisted content workflows to stay ahead of evolving search behavior. I focus on structured data, featured snippet optimization, and search-experience formatting, while leveraging AI tools like ChatGPT and Gemini to accelerate and improve SEO copywriting.
Experience
Work history, roles, and key accomplishments
Digital Marketing Executive
America's Outdoor Adventure Park
Sep 2025 - May 2026 (8 months)
Directed digital marketing campaigns and social media content for a US-based B2C brand, adapting messaging for a North American audience. Implemented on-page SEO across 15+ landing pages, monitored site health in Google Search Console, and optimized Google Ads and Meta Ads with ROI-focused reporting.
Digital Marketing Executive
eSearch Logix Technologies Pvt. Ltd.
Mar 2023 - Jun 2025 (2 years 3 months)
Managed end-to-end Google Ads and Meta Ads campaigns for 10+ client accounts, driving lead generation and measurable ROI improvements. Delivered full-cycle SEO work including on-page optimization, technical SEO audits, off-page link building, reporting dashboards, and creation of SEO playbooks; leveraged GA4 and Search Console and supported workflows with AI-assisted content tools.
Education
Degrees, certifications, and relevant coursework
Amity University, Noida
Master of Business Administration, Marketing
2023 - 2025
MBA in Marketing at Amity University, Noida from 2023 to 2025.
Khandelwal College of Management
Bachelor of Business Administration, Business Administration
2019 - 2022
BBA in Business Administration at Khandelwal College of Management, Uttar Pradesh from 2019 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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