At Zvuk, I design a B2B music and video platform across web, mobile, desktop, and Smart TV. I take features from research and prototypes through launch and metrics review, and develop the design system across platforms.
When data showed users struggled to find suitable music, I redesigned discovery with a catalog, search, and updated visual presentation. Playlist-start conversion rose from 43% to 56%, while time to start fell from 3:40 to 1:32.
I’ve also designed video experiences and internal tools, including a Smart TV player built from scratch and an ML-based playlist editor. At Muzlab, I built two design systems and redesigned the admin panel and client portal.
