At Boxbuy / GuestPortal, I led product strategy, UX, and creative direction for hospitality and food-tech products. I designed user journeys and UX improvements across onboarding, check-in/out, ordering, and payments.
At Waysel, I designed web and digital experiences using Material Design 3 principles. I contributed to Hosphinotes and Truetone through UX/UI, visual design, branding, and digital assets.
Across these projects, I’ve worked on product structures, visual direction, and website content, combining design with research, copywriting, SEO/AEO, and AI-assisted workflows.
