I lead SMACNews for SMACNA, shaping a national print and digital publication for 3,500-plus HVAC and sheet metal contractors while translating building science, engineering, indoor air quality, and policy into clear audience-focused content. I rebuilt the editorial calendar, develop executive messaging, and earned Association Trends Silver and PR Daily Nonprofit Communications awards.
Through WriteNow and leadership roles at Grand View Media, the National Association of Landscape Professionals, Davey Tree, Questex, and GIE Media, I’ve directed publications, content programs, executive communications, and multi-channel strategies. My work has driven 4.8M-plus annual blog visitors, strengthened social audiences, supported nine media brands, and earned 75-plus awards for editorial excellence.
