Senior E-Commerce and Cloud Architect with 15+ years of experience, pairing D2C platform architecture with serverless AWSdesign and production generative-AI integrations. Specialized in Salesforce Commerce Cloud (SFRA / PWA Kit) and ShopifyPlus, with a proven track record leading end-to-end replatforms and cross-cloud integrations for international fashion, outdoorand sports brands.
Current focus on AI-backed commerce features: retrieval-augmented assistants on Amazon Bedrock with guardrails, Lambdaorchestration, configuration-as-parameter deployments and observability by design. I also use AI as a daily developmentmultiplier - scaffolding, code review, data-migration scripting and documentation - to compress delivery cycles without tradingaway code quality.
Currently Product Owner of a D2C platform and its full ecosystem, leading solution architecture across ERP, customer-serviceand marketing-automation integrations. Equally comfortable in development, solution design and team leadership, with Agiledelivery experience from sprint planning to stakeholder reporting and a focus on performance, cloud cost control and cross-device UX.
Spain