
Nguyen Thi Thuy Anh
@nguyenthithuyanh
Marketing performance specialist at Digiphar Medical Equipment Joint Stock Company, where I developed ad workflows contributing to ~500,000,000 VND peak monthly revenue.
What I'm looking for
At Digiphar Medical Equipment Joint Stock Company, I led insight-testing projects and developed end-to-end Facebook Messenger Ads workflows that contributed to peak monthly revenue of ~500,000,000 VND.
I researched competitors and content, analyzed campaign performance, and turned findings into strategic recommendations. I also trained team members in research methods and competitive analysis.
I applied generative AI tools including ChatGPT, Google AI Studio, MiniMax, and Veo3 to produce marketing content, cutting external production costs to near zero. I also designed an AI-driven content workflow and trained staff to use it independently.
As a freelance project, I directed Claude to create two live WooCommerce websites end-to-end without writing code myself. Earlier, at La Luna, I analyzed product and content data and grew the brand's TikTok channel to ~100,000 followers.
Experience
Work history, roles, and key accomplishments
Website built entirely with AI (WooCommerce)
Directed AI (Claude) to build the site end-to-end (code/theme, content, hosting, domain, products) without writing a single line of code myself — delivered 2 live WooCommerce websites.
Project Lead · Team Management & Training · Pharma & Medical Devices
Meta Ads campaign management: planned, executed and optimized Facebook Messenger Ads campaigns — targeting, budget, creative, through post-campaign evaluation.
Performance tracking & reporting: tracked campaign/budget data, flagged anomalies, built reports and proposed fixes → average monthly revenue 100–300M VND, peaking ~500M V
Marketing Performance Lead
Dec 2023 - Mar 2026 (2 years 3 months)
- Led insight-testing projects and built end-to-end ad campaign workflows (Facebook Messenger Ads), contributing to peak monthly revenue of ~500,000,000 VND
- Conducted systematic competitor & content research ("content spying"), synthesizing findings into actionable marketing insights and strategy
- Analyzed campaign performance data, identified inconsistencies, and translated findings into concr
Analyzed product & content data to identify "winning" products before scaling investment; grew the brand's TikTok channel to ~100,000 followers.
Education
Degrees, certifications, and relevant coursework
Diplomatic Academy of Vietnam
Bachelor of Arts, English Language and Literature, General
Diplomatic Academy of Vietnam
Bachelor's degree, English Language and Literature, General
2019 - 2023
IDP Education Ltd
IELTS 6.5 (Academic)
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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