At Great Lakes Institute of Management, I own brand and marketing communications across two campuses and multiple programmes. I partner with the CMO and institutional teams on campaigns, events and communications.
I deliver 500+ annual media placements generating ~5M impressions through media relations, press releases, story development and journalist engagement. I also manage PR agency relationships and leadership and faculty visibility.
I govern the institutional brand identity system, including visual identity, tone of voice, templates and applications. I co-developed comprehensive brand guidelines and led their implementation and ongoing governance across two campuses.
My work spans programme launches, institutional events and reputation initiatives, including accreditation and ranking-related visibility. I lead a team of 10 across in-house and agency resources and manage and contribute to an annual marketing and communications budget of ~₹2.5 Cr.
