At IGM Guru, I drove 458% growth in organic website traffic through SEO optimisation, keyword strategy, and consistent content planning.
I also led end-to-end content creation for blog posts, landing page copy, and campaign assets, and planned campaigns around business objectives and audience insights.
As a Digital Marketing Intern at IGM Guru, I supported on-page SEO and keyword research, and contributed to campaign planning, content ideation, and performance tracking.
My BBA in Business Analytics at ICFAI Business School, Jaipur grounded my analytical work. I also published research on business analytics in the fashion industry and presented at national and international conferences.
