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Neha Gupta

@nehagupta10

Product Designer crafting user-centered digital experiences that improve onboarding, retention, and conversion across web and mobile.

India

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What I'm looking for

I’m looking for a Product Designer role where I can lead UX research, prototyping, and design systems, and use behavioral and usability insights to improve onboarding, conversion, and retention across web and mobile products.

I’m a Product Designer with 5+ years of experience crafting user-centered digital products across wellness, fintech, and SaaS. I translate business goals into data-driven user experiences, delivering measurable gains like a 99% onboarding completion rate and a 28% increase in paid subscribers within 3 weeks.

I build scalable design systems and ship features that raise retention and stickiness, including a meditation app design system and an “Oracle Cards” feature that improved user retention. I also establish UX design processes and team structures, run UX research and design thinking workshops, and validate outcomes through usability testing (e.g., doubling trial retention at Taskworld).

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Mei-lan LLC

Feb 2023 - Present (3 years 5 months)

Designed a psychology-informed onboarding experience that achieved a 99% onboarding completion rate. Drove a 28% increase in paid subscribers and increased trial conversions by 10%, while building and maintaining a cross-platform design system and shipping the Oracle Cards feature to improve retention.

Onboarding Design Systems Cross platform Design User Retention

Senior Product Design Consultant

SahiBandhu Gold Loans

May 2023 - Mar 2024 (10 months)

Introduced UX research-driven workflows to shape product decisions for Tier 2 & 3 city users. Led design planning for an agent network ecosystem (admin dashboard and field agent apps) and facilitated design thinking and UX research workshops for cross-functional teams.

UX Research Design Thinking Workshop Facilitation Workflow Design Dashboard Design Field Agent App UX

Product Designer

Taskworld

Jun 2022 - Jan 2023 (7 months)

Redesigned the onboarding flow, more than doubling trial retention from 3% to 7%. Validated user flows using Maze usability testing, achieving a 91.3% task success rate.

Onboarding User Flows Usability Testing Maze

UX/UI Designer

Tcules

Sep 2021 - May 2022 (8 months)

Conducted UX audits for SaaS and legacy clients to identify usability bottlenecks. Led redesign of the Ryzeo marketing platform using research-backed insights.

Usability Bottleneck Analysis UX Design

UX/UI Designer

KM Unotag Pvt. Ltd.

Apr 2021 - Aug 2021 (4 months)

Designed end-to-end UX/UI for a sales gamification platform, including wireframes, prototypes, and a scalable design system.

UX UI Design Wireframing Prototyping Design Systems

Education

Degrees, certifications, and relevant coursework

Sikkim Manipal University

Master of Business Administration, Business Administration

2014 - 2016

Earned a Master of Business Administration (MBA) at Sikkim Manipal University from 2014 to 2016.

Guru Nanak Dev University

Bachelor of Business Administration, Business Administration

2009 - 2012

Earned a Bachelor of Business Administration (BBA) at Guru Nanak Dev University from 2009 to 2012.

Designboat UX/UI School

Professional Bootcamp (UX/UI Design), UX/UI Design

2020 -

Completed a professional bootcamp in UX/UI design covering UX research & strategy, UI design, wireframing and prototyping, usability testing, and design systems.