Paula Ripetta

I've redesigned VREV's U.S. real estate platform for sales teams, auditing user flows and creating a visual system that made dense property, client, and financial data faster to read.

I designed scalable table views, filters, navigation, color coding, and entity-based iconography in Figma for a dataset of more than 12 million records. I worked closely with developers and sales teams to align design decisions with real day-to-day usage and technical constraints.

For Getmore, I created a complete Figma design system and implemented Shopify interfaces including the home page, product pages, listings, and navigation. I also currently produce editorial educational materials for a U.S. client, coordinating directly in English with the client and development team for WordPress implementation.

Earlier at BW Comunicación Interna, I led video production for more than 10 Latin American clients while managing simultaneous deliveries through Scrum and Kanban. My editorial design and motion graphics background shapes the visual judgment, clarity, and delivery discipline I bring to digital product design.