Naveen Kumar

I’m a Senior Data Analyst specializing in SQL optimization, KPI development, and process automation. I help teams extract actionable insights from complex datasets across fashion, hospitality, and retail—improving reporting efficiency and accuracy by over 70%.

In my current Senior Data Analyst role, I generate actionable insights from channel-wise and geographic sales data to support stakeholders optimizing marketing strategies and sales. I also monitor regional business metrics to identify high-performing and underperforming markets through data-driven analysis.

Previously, at Cartesian Consulting, I automated recurring SQL reporting tasks—enhancing accuracy and reducing manual effort by 70%. I also mentored peers and introduced standardized workflows to improve team consistency, while collaborating with clients to deliver analysis, reporting, and insights.

My work includes building a booking propensity machine learning model for a luxury hospitality brand, improving campaign targeting and outcomes by ~25%. I’ve also supported CRM campaign performance analysis and market-basket-style product affinity insights, and I bring recognition like a 1st Prize in an AI-Driven Automation challenge and Employee of the Quarter for FY25 Q3.