Gourav Das

I’m a Senior Data Analyst with 2.5+ years of cross-industry experience across civil aviation and consumer automotive, focused on driving business impact through analytics, automation, and data-driven decision-making. I’m especially strong in A/B testing, statistical analysis, funnel optimization, and stakeholder management—turning hypotheses into results leaders can act on.

At Accenture Operations, I integrated Oracle Hyperion Planning with Excel templates to automate operational income and concession reporting across engine service agreements, reducing manual data operations across 2 departments. I led a team of 4 and owned key after-sales reporting processes end-to-end, cutting delivery turnaround time by 25% and improving report accuracy from 92.5% to 100%. I also built 4 automated financial reporting solutions that consolidated 20+ dynamic templates, scaling report generation from 1 to 20 simultaneous requests—delivering a 20x productivity gain and reducing 1 FTE; I received a Star of the Business Award for this work.

On the CRO side, I designed and executed 10+ end-to-end A/B tests using Google Analytics, applying hypothesis testing (t-test/z-test) to validate statistical significance at 95%+ confidence. I identified an +18% uplift in form submission rate by testing simplified lead form variants (reducing fields from 9 to 5), built an Excel-based test significance calculator for post-test decisioning, and used SQL funnel reporting to pinpoint major drop-offs that informed UX redesign. I then delivered Power BI dashboards for marketing and product leadership and reduced ad-hoc data requests by 50%, while documenting both winning and losing test learnings to improve iteration success.