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Nathalia Lanzellotti

@nathalialanzellotti

Message

I design user-centered digital products and B2B marketing experiences that improve engagement and retention.

Germany

Message

What I'm looking for

I'm looking to create user-centered digital products where research, prototyping, visual design, and cross-functional collaboration improve engagement and deliver clear business value.

I'm currently shaping product positioning and messaging for B2B advertising solutions within LinkedIn Ads at Levelev Consulting, using A/B testing, competitive analysis, and performance insights to improve campaign click-through rates by 25%.

At Visoby, I redesigned the experience for a wellness and face yoga training app, increasing user retention by 40% through improved landing-page interaction. I created high-fidelity wireframes, interactive prototypes, user tests, and a visual design system for international users.

My foundation in industrial design and graphic design informs how I turn research, user psychology, and visual communication into clear, engaging product experiences. I work across Figma, Adobe tools, and generative AI platforms to create designs that support both user needs and business goals.

Experience

Work history, roles, and key accomplishments

Current

Associate Product Designer

Current

Levelev Consulting

Mar 2023 - Present (3 years 6 months)

Led product positioning and messaging strategy for B2B advertising solutions within LinkedIn Ads, improving campaign performance and increasing click-through rates by 25%. Partnered with Product, Marketing, and Sales teams to translate platform capabilities into customer value propositions and go-to-market initiatives.

Product Marketing B2B Marketing A B Testing Competitive Analysis Sales Enablement Stakeholder Management Messaging Strategy

Product Designer

Visoby

Aug 2022 - Mar 2023 (7 months)

Redesigned the user experience of a wellness and face yoga training app, driving a 40% increase in user retention. Delivered high-fidelity wireframes and interactive prototypes, and developed a comprehensive visual design system.

UX Design UI Design Wireframing Prototyping User Testing Design Systems Figma Interaction Design

Graphic Designer

Lanzellotti

Jan 2017 - May 2022 (5 years 4 months)

Created impactful graphic designs for websites, banners, and logos, establishing strong visual identities for diverse brands. Streamlined project management processes, leading to a 30% reduction in project turnaround time.

Graphic Design Branding Visual Identity Project Management Client Relations