At Cook Medical Ireland, I supported EMEA marketing and product management by writing and publishing 30+ external communications across LinkedIn and X. I also planned the brand's presence at DDW 2025 and ESGE 2025.
I analysed a portfolio of 700+ SKUs using Excel and Power BI, including SKU rationalisation and competitor benchmarking, and presented recommendations to senior EMEA management. I also supported a Value Analysis initiative for US hospital procurement.
With UglyFoods at Enactus UL, I led a student venture focused on affordable, healthy produce and reducing food waste. I took it from consumer research through brand launch, won €600 at the Sodexo Stop Hunger Competition, and represented Enactus UK & Ireland at the Enactus World Cup 2025.

