At SMU, I led the UX/UI redesign of Unimarc.cl and Alvi.cl, which increased user engagement by 85% and online sales by 80% within the first six months. I also managed a cross-functional team of designers and developers working on the Unimarc and Alvi mobile applications.
I led the design of an AI-powered shopping assistant launched in Unimarc’s digital ecosystem to improve product discovery and streamline the online shopping journey. I also contributed to an AI-assisted shopping experience that achieved a reported 70% conversion rate.
Earlier at SMU, I redesigned a university mobile application and conducted research and usability testing with over 100 users. At Laboratoria, I worked with four clients on website UX challenges and designed and implemented more than 10 user interface prototypes.
