Naina Rathod

I’m a results-oriented BBA Marketing graduate with hands-on experience in market research, competitive analysis, and consumer behaviour. I’ve built a strong foundation through internships that connected research to real brand decisions.

In my Market Research Intern role at IFB Home Appliances, I conducted a comparative market research study on IFB washing machines against LG and Samsung, covering product features, pricing, and brand positioning. I designed and administered consumer surveys using Google Forms, analysed the collected data, and compiled structured research reports with findings, insights, and recommendations.

During my Management Intern experience at Maruti Suzuki (Chowgule & Co.), I completed a cross-departmental internship across sales, service, and customer relationship management. I observed operational workflows across departments and documented key processes and learnings, then prepared a comprehensive internship report summarizing departmental structure and marketing practices.

Through my projects—like my Comparative Brand Study (IFB vs LG vs Samsung) and the Departmental Study Report (Maruti Suzuki)—I developed a clear approach: build research frameworks, collect primary data, and present actionable insights. I bring strong communication, analytical thinking, and attention to detail to every report and recommendation.