mutahira zulfiqar

I’m a customer relationship marketing professional specializing in digital campaigns and brand development across retail and fashion. I focus on building strong client relationships, using marketing analytics, and pairing customer engagement with clear sales outcomes. With an MBA in Marketing, I’m energized by turning insights into targeted strategies that enhance brand awareness and drive growth.

Most recently, I worked as a Customer Engagement & Marketing Specialist at Ilkem Marble Granite. I managed client accounts end-to-end, handled invoicing, accounts payable, and reconciliations in QuickBooks, and maintained accurate financial recordkeeping. I also resolved customer concerns quickly and collaborated with internal teams to prepare proposals and tailored recommendations, while analyzing sales trends and customer feedback to improve repeat business.

Earlier in my career, I served as a Digital Seller and Aqua Brand Specialist, where I exceeded sales goals through proactive engagement and cross-selling strategies, and I was promoted within three months based on performance and customer satisfaction. Before that, I gained experience as a Social Media Management Intern, supporting customer communications across digital platforms and preparing analytics-based reports to support campaign performance. I bring a detail-oriented, customer-first mindset—combining brand storytelling, analytics, and practical execution.