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Mustafa Chalabee

@mustafachalabee

Commercial manager at ASWAR GROUP who improved branch operations and contributed to increased sales across departments.

At ASWAR GROUP, I managed branch operations across Sales, Execution, Human Resources, Finance/Accounting, and Warehousing. I coordinated a workforce of approximately 250–300 employees and contributed to increased sales and stronger branch performance.

At QERAT AL MAS, I managed and developed an 8-member HORECA sales team, achieving sales performance of up to 130% of the monthly target.

At NOUSOUR AL NAHRAIN, I led a 16-member sales team and developed marketing plans and commercial objectives. Sales reached three times the highest level the company had achieved before I joined, while debt reduction improved cash flow.

Earlier, I developed a new brand at AL-ATTAR COMPANY and progressed from Sales Representative to Sales Manager – Baghdad at BAIN ALNAHRAIN. I also consulted with companies through GIGI COMPANY on operational systems and business development.

Experience

Work history, roles, and key accomplishments

Branch Manager

Aswar Group

May 2024 - Jun 2026 (2 years 1 month)

Managed sales, execution, HR, finance, and warehousing across the branch, leading a workforce of 250-300 employees. Established integrated operating systems and improved cross-departmental coordination.

Sales Management Operations Management Human Resources Finance Warehousing Team Leadership Process Improvement

HORECA Manager

Qerat Al Mas

Feb 2022 - May 2024 (2 years 3 months)

Managed and developed an 8-member HORECA sales team, conducted market analysis, and implemented improved sales methods. Achieved sales performance up to 130% of monthly target.

HORECA Sales Team Management Market Analysis Sales Strategy Target achievement

Marketing & Sales Manager

Nousour Al Nahrain

Jun 2019 - Feb 2022 (2 years 8 months)

Developed marketing plans, led a 16-member sales team, and improved product presentation and debt collection. Delivered sales growth reaching three times the company's previous highest level.

Marketing Strategy Sales Management Team Leadership Debt Collection Product Merchandising

Consultant & Business Development Consultant

Gigi Company

Feb 2016 - Nov 2018 (2 years 9 months)

Consulted companies on improving operational performance and business effectiveness, focusing on furniture and consumer-goods distribution. Designed structured work systems and corrective action plans.

Business Consulting operational improvements Process Design Organizational Development

Marketing & Sales Manager

Al-Attar Company

Jan 2010 - Feb 2015 (5 years 1 month)

Conducted market analysis, developed marketing strategies, and managed a sales team of 20-25 employees. Led the development and market introduction of a new brand, achieving significant growth.

Market Analysis Marketing Strategy Sales Management Brand Development Team Leadership

Sales Manager – Baghdad

Bain Alnahrain

Apr 2007 - Jan 2010 (2 years 9 months)

Managed sales operations across Baghdad, including planning, customer coverage, and territory management. Achieved the highest VARTA battery sales performance in the Middle East and doubled ARIX sales.

Sales Management Territory Management Team Leadership Debt Collection VARTA ARIX