Muskan Gupta

Managed social media presence across multiple platforms, developed content strategies, and created high-quality visual content including videos and graphics. Monitored performance metrics and optimized strategies to drive audience growth and engagement.

Managed end-to-end product development, created technical documentation, and coordinated with vendors. Developed product visuals and campaign creatives while supporting product launches and promotional activities.

Spearheaded creative vision for a lifestyle and activewear brand, crafting innovative designs and illustrations. Conducted market research to ensure designs resonate with the target audience.

Collaborated with senior designers to develop designs aligned with brand ethos and market trends. Supported the design team in sketching, sourcing materials, and conducting research on fashion trends.

Handled intake of donated items, organized and displayed merchandise, and provided excellent customer service to patrons.

Spearheaded design for lifestyle, athleisure, activewear, and sports categories. Conducted trend research, created mood boards, and developed tech packs, contributing to a 31% system optimization and 20% sales increase.

Grade: High Pass

Activities and societies: Granted the Merit Award for Sustainable Academic Excellence. Worked on zero-waste pattern cutting in projects.

Studied Fashion Design and Pattern Cutting Principles, Design & Innovation Strategy & Leading Design Practice. Learned software like CLO 3D and Lectra.

Studied philosophy and maths principles and practices.

Learned about different art forms like live sketching, acrylics, and charcoal painting. Learned the software Procreate.