MUHAMMED FAHIS

I’m a Media Monitoring and Intelligence Analyst with 3+ years of experience running end-to-end media monitoring operations and turning complex signals into clear, actionable intelligence. I build and maintain precise monitoring setups using Brandwatch, Cision, and Boolean search logic to ensure accurate coverage capture across channels.

I deliver high-quality media intelligence reports, transcripts, and executive summaries with strict quality control before distribution. I also proactively surface emerging trends, breaking news, issues, and key events so stakeholders stay ahead of the news cycle.

A big part of my work is AI-powered monitoring: I track AI-generated media mentions and brand visibility using a GenAI lens, apply prompt engineering, and integrate generative AI tools into research workflows. I use these methods to produce forward-looking intelligence that supports better decisions.

I’m passionate about consultative client success and continuous improvement. Acting as the voice of the customer, I collect structured feedback and collaborate with Product and Engineering teams, standardize reporting templates and measurement frameworks, mentor junior analysts, and introduce AI-assisted research and digital analytics tools to boost efficiency.