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irfan aliIA
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irfan ali

@irfanali15

Conversion copywriter and digital marketer for global clients, crafting SaaS landing pages and campaigns that move prospects to act.

Pakistan
Message

As a freelance Conversion Copywriter & Digital Marketer for remote global clients, I develop messaging for websites, landing pages, email workflows, and paid ads. I combine semantic SEO with direct-response copy to capture search intent and prompt action.

For a SaaS landing page optimization project, I structured the page around the problem, agitation, solution, benefits, social proof, and call to action. I also formulated copy around prospects’ friction points, purchase drivers, and desired outcomes.

My campaign work includes fitness-brand Facebook ads, LinkedIn B2B advertising for corporate services, and an email nurture and sales sequence for a D2C digital offer. I use audience research and frameworks such as AIDA, PAS, and Problem-Solution-Benefit to address objections and guide prospects toward action.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

UJ

University of Sindh, Jamshoro

Bachelor of Science, Telecommunication Engineering

Grade: 3.75 / 4.00

BS in Telecommunication Engineering, graduated with highest honors and a GPA of 3.75/4.00.

Tech stack

Software and tools used professionally

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