Open to opportunities

Mufuka Samukonga

@mufukasamukonga

Strategic communications and digital engagement leader with 10+ years building brands, stakeholder trust, and measurable growth.

Zambia

Message

What I'm looking for

I’m looking to lead strategic communications and digital engagement—building scalable teams, protecting social license, and delivering ROI-driven brand growth through stakeholder diplomacy and data-backed execution.

I’m a high-impact Strategic Communications & Stakeholder Engagement Leader with over 10 years of experience driving brand architecture, fiscal optimization, and social license for market leaders and multinational organizations. I build marketing departments from the ground up, scaling marketing budgets by over 650% and reducing departmental OPEX by 33% through strategic vendor restructuring.

In my roles, I lead stakeholder diplomacy with Government and international partners, protect reputations through targeted media and PR strategy, and deliver measurable digital growth—doubling Facebook audience and growing LinkedIn by 63%. I also design long-term communication plans, oversee CSR/ESG programs, and manage complex partnerships to maintain community trust, while negotiating contracts and optimizing spend for sustained ROI.

Experience

Work history, roles, and key accomplishments

Strategic Communication Consultant

Kuleha

Nov 2021 - May 2024 (2 years 6 months)

Spearheaded the rebranding of PEP Zambia to Prospero, managing transition of visual identity and stakeholder messaging. Delivered CSR documentation work for Prospero (UKAID)/FQM, supported Dentsu Zambia with expert copywriting and social media management, and co-wrote/produced a 9-part radio drama that won the 2019 Ngoma Award.

Brand Architecture CSR Copywriting Social Media Management Account Management

Education

Degrees, certifications, and relevant coursework

Sunway University (Lancaster University, UK program)

Bachelor of Arts (Honours), Communication

2011 - 2014

Grade: Second Class Honours (Upper Division)

BA (Hons) in Communication with Second Class Honours (Upper Division) and a Jeffrey Cheah Continuing Scholarship. Relevant coursework included Strategic Communications, Public Relations, Corporate Narrative, and Media Analytics.

Sunway University College

Foundation in Arts, Arts

2010 - 2011

Foundation in Arts at Sunway University College.

Chengelo Secondary School

IGCSE (University of Cambridge), IGCSE

Grade: A* First Language English; A* Development Studies; A English Literature; A* French; 5 further credits at Grade B (incl. Business Studies and Mathematics).

Completed IGCSE (University of Cambridge) with multiple distinctions across core and language subjects.