Moussa Sow
@moussasow
I turn campaign, customer, and operational data into actionable reporting.
United StatesWhat I'm looking for
I'm a Senior Data/Reporting Analyst at The Channel Company, creating and evolving internal reports that give management visibility into customer and campaign health. I analyze campaign delivery, develop monthly trend reports, and translate findings into clear visual stories and optimization recommendations.
I've also delivered analytics and reporting for Altice USA, Nielsen, Clinton Health Initiative, and SOW CAN Enterprise, spanning media performance, sponsorship analysis, pharmaceutical supply chains, and business process improvement. I use SQL, Excel, SAS, Salesforce, and data visualization tools to turn structured and unstructured data into practical decisions.
Experience
Work history, roles, and key accomplishments
Sr. Data/Reporting Analyst
The Channel Company
Jan 2022 - Present (4 years 8 months)
Creates internal reports to provide visibility on customer and campaign health, analyzes data to support management decisions, and monitors campaign performance to make optimization recommendations.
Manager Analytics – Information and Digital
SOW CAN Enterprise LLC
Jan 2017 - Dec 2021 (4 years 11 months)
Defined and implemented corrective action plans, built analytics tools to collect data, and synthesized data sources into actionable results for business improvement.
Advisor
Clinton Health Initiative, Inc
Dec 2019 - Mar 2021 (1 year 3 months)
Conducted quantitative and qualitative analyses to inform deployment plans, developed presentations for data-driven decision-making, and implemented business process improvements in pharmaceutical procurement and supply chain.
Senior Analyst – Data & Analytics
ALTICE U.S.A
Aug 2014 - May 2016 (1 year 9 months)
Provided reporting for addressable campaigns, delivered insights on product performance, and collaborated to ensure data quality and integrity.
Data Analyst
NIELSEN
Nov 2013 - Jul 2014 (8 months)
Delivered brand intelligence and sponsorship analysis, coordinated reporting methods, and conducted media cost forecasting.
Logistics Coordinator
Loehmann’s
May 2011 - Oct 2013 (2 years 5 months)
Prepared reports, tracked shipments, coordinated supply chain operations, and supervised staff to ensure efficient logistics.
Education
Degrees, certifications, and relevant coursework
James Madison University
Bachelor of Arts, Economics
Pursued a Bachelor of Arts in Economics at James Madison University's College of Business.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
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