Open to opportunities

Dianna Townsand

@diannatownsand

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Data Analytics Professional | Project Management, Business Reporting

United States

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What I'm looking for

I seek a collaborative role using SQL and Power BI to deliver actionable insights, improve data quality, and drive measurable business outcomes with opportunities for cross-functional leadership and growth.

I am a detail-oriented data analyst with extensive experience translating complex datasets into actionable business insights, primarily using SQL and Power BI to optimize processes and reporting.

I have led technology-driven projects and program-level data stewardship, ensuring initiatives are delivered on time, within scope, and with change management for effective rollouts.

My background includes forecast planning, sales operations analytics, and supply chain analysis where I developed standardized KPIs, improved forecast accuracy, and increased data source availability for analytics use.

I collaborate across functional teams to solve data quality issues, build analytical models, and deliver insights that drive revenue, margin, and operational improvements.

Experience

Work history, roles, and key accomplishments

Current

IT Data Control Manager

Current

Instinct Pet Food

Jan 2025 - Present (1 year 2 months)

Plans and directs technology-driven projects to improve data stewardship and change management; led cross-functional development of new hire onboarding reporting and an employee resource guide implemented company-wide.

SQL Power BI Data Governance Project Management Change Management Data Quality Cross Functional Collaboration

Sales Operations Manager

Instinct Pet Food

Jan 2021 - Jan 2024 (3 years)

Built sales analytics and standardized KPIs to enable data-driven decisions, processed large datasets for budget planning and SKU rationalization, improving revenue and margin outcomes.

Sales Analytics Excel KPIs Forecasting SKU Rationalization Reporting Cross Functional Communication

Forecasting Manager

Instinct Pet Food

Jan 2019 - Jan 2021 (2 years)

Owned forecast planning for retail and ecommerce channels and led IBP reporting, improving forecast accuracy and managing co-pack purchasing and new product launch forecasts.

Forecasting demand planning BI Reporting SQL Cross Functional Collaboration Inventory Forecasting ERP

Senior Analyst, Supply Chain

Instinct Pet Food

Jan 2018 - Jan 2019 (1 year)

Analyzed demand trends and warehouse capacity, built models to improve forecast accuracy, production scheduling, and inventory management, and supported international demand planning.

Supply Chain Analytics SQL Inventory Forecasting Excel Production Scheduling demand planning

Analyst II, Logistics

Save A Lot Food Stores

Jan 2014 - Jan 2018 (4 years)

Converged and analyzed LTL vendor data to establish the company’s first national consolidation program, led vendor negotiation and procurement analysis to achieve freight savings across 16 fleets.

Vendor Management Data Analysis Process Improvement Claims Management

Education

Degrees, certifications, and relevant coursework

Webster University

Master's Degree, Database Administration

2024 - 2025

Pursued a Master's degree focusing on Database Administration and SQL to support IT and reporting functions across the company.

Westminster College

Bachelor's Degree, Business Administration

2004 - 2008

Completed a Bachelor's degree in Business Administration with responsibilities for ensuring cross-functional data accuracy and increasing analytic data sources.