Moruf Ashiru
@morufashiru
Value-driven Product Manager with strong analytical and problem-solving skills.
What I'm looking for
I am a passionate Product Manager with a strong analytical background and a commitment to driving product success. Currently, I lead product initiatives at WIPING, where I define and monitor our quarterly product roadmap, ensuring alignment with company objectives and stakeholder visions. My role involves collaborating closely with the product development team to meet our goals, conduct thorough testing, and ensure high-quality product launches.
Previously, I served as an Associate Product Manager at MINESTAKE, where I worked with marketing teams to position products effectively and led virtual teams to achieve our objectives. My experience in marketing and sales, including roles at MUT-KEEM CONCEPT and Friesland Campina WAMCO, has equipped me with a comprehensive understanding of market dynamics and customer needs. I am dedicated to continuous improvement and leveraging insights to enhance product offerings.
Experience
Work history, roles, and key accomplishments
Product Manager
WIPING
Jan 2022 - Present (3 years 7 months)
Defined, monitored, and achieved quarterly product roadmaps and KPIs in alignment with company objectives and stakeholder vision. Ensured timely product delivery and quality assurance by collaborating with the Product Development Lead, conducting thorough testing before launch.
Associate Product Manager
MINESTAKE
Jun 2021 - Present (4 years 2 months)
Collaborated with the marketing team to ensure optimal product positioning and led the virtual product team to achieve agreed-upon objectives. Conducted comprehensive research to identify user needs and market gaps, performing quality controls to ensure product excellence.
Marketing and Sales Lead
MUT-KEEM CONCEPT
Jul 2018 - Present (7 years 1 month)
Coordinated daily review meetings with Direct Sales Representatives (DSRs) and managed their customer interactions to ensure a smooth sales process. Resolved issues between DSRs and customers, allocated sales routes, and recruited, interviewed, and trained new sales representatives.
Marketing and Sales Executive
FRIESLAND CAMPINA WAMCO
Feb 2017 - Present (8 years 6 months)
Marketed and sold retail products, goods, and services to customers, creating solutions to ensure a smooth sales process. Provided customer feedback to company management and resolved problems that arose during marketing activities.
Education
Degrees, certifications, and relevant coursework
Chartered Institute in Customer Relationship Management
PGD in CRM, Customer Relationship Management
2015 - 2016
Obtained a Postgraduate Diploma in Customer Relationship Management, focusing on strategies and practices for effective customer engagement. Enhanced understanding of customer service, retention, and relationship building.
Lagos State University
B.Ed. Educational Management, Educational Management
2011 - 2015
Completed a Bachelor of Education in Educational Management, gaining foundational knowledge in educational principles and administration. Developed skills in managing educational processes and understanding learning environments.
Availability
Location
Authorized to work in
Job categories
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