At Human Nature, I own the website and email newsletter, using GA4 to find customer-journey drop-offs and improve site performance. I also set up UTM tracking across newsletters, ads, and social, giving the team its first clear view of channel-driven traffic and sales.
For solar energy companies, I build 5-day Sales Call Primers that educate homeowners about ROI, tax credits, and battery storage before they speak with a sales rep. I bring more than 10 years in marketing, including experience as a channel owner for a consumer brand’s website and newsletter.

