Monika User
@monikaseospecialist
I’m an SEO Specialist with 5+ years driving technical, on-page, and off-page growth through data-led optimization.
IndiaWhat I'm looking for
I’m an SEO Specialist focused on improving organic search performance through technical, on-page, and off-page SEO. I use keyword research, search intent analysis, and competitor analysis to identify clear optimization opportunities and guide execution.
In my current role, I run technical SEO audits to uncover crawl errors, indexing issues, duplicate content, broken links, and Core Web Vitals gaps. I manage sitemaps, robots.txt, canonical tags, redirects, and implement schema markup (FAQ, Article, Organization, Breadcrumb) to strengthen search visibility.
I monitor performance with Google Search Console and Google Analytics 4, tracking rankings, impressions, clicks, CTR, and organic traffic. I also upload and optimize SEO-friendly content in WordPress, then deliver monthly SEO reports with insights and recommendations for ongoing improvements.
Earlier, as an SEO Executive, I built website authority through backlink strategies like guest posting, profiles, business listings, directory submissions, and social bookmarking. I coordinated outreach and link-building campaigns, managed local citations, and supported weekly and monthly backlink reporting—while staying current on Google algorithm changes and emerging AEO/GEO approaches.
Experience
Work history, roles, and key accomplishments
SEO Specialist
ZAP Ecommerce Limited
Jan 2023 - Present (3 years 6 months)
Conduct keyword research, on-page and technical SEO audits, and monitor performance using Google Search Console and Google Analytics 4. Manage sitemaps/robots/canonicals/redirects, implement schema markup, optimize content in WordPress, and deliver monthly SEO reports.
SEO Executive
Techmagnate
Dec 2022 - Jun 2023 (6 months)
Execute off-page SEO to improve authority and rankings, including backlink building and competitor backlink analysis. Manage local citations/business listings, monitor backlink quality, and prepare backlink reports.
SEO Executive
Vega Moon Technologies
Jan 2020 - Jan 2022 (2 years)
Perform off-page SEO activities and support backlink-building campaigns to improve website authority. Track keyword rankings and backlink performance, and assist with SEO reporting and documentation.
Digital Marketing Intern
Digital Marketing Internship
Mar 2019 - Jun 2019 (3 months)
Learn and assist with SEO fundamentals, including keyword research and on-page/off-page SEO tasks. Support social media marketing and monitor website performance using Google Analytics and Google Search Console.
Education
Degrees, certifications, and relevant coursework
Bharti College, University of Delhi
Bachelor of Arts (B.A.), Arts
2015 - 2018
Earned a Bachelor of Arts (B.A.) from Bharti College, University of Delhi between 2015 and 2018.
Central Board of Secondary Education (CBSE)
Senior Secondary (Class XII), General Education
Completed Senior Secondary (Class XII) under CBSE in 2015.
Central Board of Secondary Education (CBSE)
Secondary (Class X), General Education
Completed Secondary (Class X) under CBSE in 2013.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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